Why did you start the show?
My background in children’s fashion starts with a long family tradition. I am the fourth generation of a family legacy that began in Naples and flourished in Rome, with multi-brand stores spanning Italy and the globe since 1896. I have a longstanding career in the children’s fashion industry. Much has changed during these last years. The market has undergone significant shocks, and we all had to readjust. This led me to realize that there was a gap in this country and in this industry. So here the idea to create an event for elevated brands to better showcase their collections internationally, and also an experience made with special events to let the community be in touch easily. We constantly work on the beauty linked to functionality. We must not forget that a fair is the final result of months of work. For everyone, for the collections as well as for the organizers. For us, adapting a luxurious space to functionality and logistics is an important commitment to maintain.
What do you think the children’s show brings to the American buyer?
The Children’s Show bring to the American buyer the opportunity to view some of the premium lines from around the world, who wouldn’t attend any other show. We aim to facilitate connections within the industry and the selection of beautiful lines, rigorously presented with an elegant and functional setting. To this, the upcoming summer season, scheduled for July 29-30, promises incredible news and events, and we are excited to present them to the world.
What is ‘the children’s show brand’ & who are ‘the children’s show buyers’?
Our commitment has brought results beyond our expectations. The launch of our first event has told the story of who we are and what we are committed to doing. This second edition sees the blossoming of new, valuable collaborations with the top players in this industry, whom we are honoured to welcome and present. We work in synergy with Ente Moda Italia, Asepri, Mubri and a selection of the top showrooms on the market. We have carefully curated the choice of the brands attracting the boutiques, the digital sellers and the major departments stores from the country and from all over around the world.
These are difficult times for both brands & stores, many are looking to enter different markets – why is it a good idea for a brand to enter the American market at the moment?
The American market, in its vastness, is a source of inspiration for new ideas and new commercial strategies that often serve as a beacon to the world. However, its vastness can also be its danger. Exporting a brand to the USA must be a well-calibrated process. A brand needs to be well-prepared, informed, and find the right partners. In this sense, our fair is also committed to helping and assisting our exhibiting companies. For me, the sharing of information is the only method of growth.
To address this need, we aim to guide and ensure their comprehensive preparation for the fair, covering all logistical and shipping aspects, as well as preparing them for showcasing their products effectively. The show serves as a vital connection bridge, supported by the same organizers.
