Admirers of Bluey can bring the show’s magic xylophone into their homes for games of freeze or musical exploration, as Bluey’s Magic Xylophone is on shelves at Walmart joining the Kidz Toyz line of Bluey musical toys, including guitars, keyboards, and drums. The instrument is for kids ages 3 and up.
In the Bluey episode, “Magic Xylophone,” Bluey and Bingo take turns freezing their dad with a “magic” xylophone. The siblings struggle but eventually learn to share the toy and the fun. The battery-free Magic Xylophone is small and portable and includes a child-safe mallet on a string, making the accessory hard to lose. The instrument has four keys and closely resembles the animated instrument.
“The magic xylophone is iconic to Bluey, and we wanted kids to have the opportunity to embrace Bluey, Bingo, and music all together. Music enhances play for kids and allows them to be creative, invent new play patterns, and become part of the Heeler Family through sound and imagination,” says Ken Lewis of Kidz Toyz.
Universal Branding & Media brokered the deal between BBC Studios and Kidz Toyz to create Bluey-inspired musical instruments. The Toy Book featured an early look at the line in last year’s Toy Fair issue.
Learn more about Bluey’s Magic Xylophone at kidztoyz.com.
BLUEY’S MAGIC XYLOPHONE
Inspired by Bluey’s Magic Xylophone in the animated series Bluey, this toy symbolizes the power of imagination and boundless possibilities. When Bluey, a 6-year-old Blue Heeler puppy, plays the xylophone, extraordinary adventures unfold — and now kids can pretend to do the same.
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