Junior Style x Coccole Bimbi
At Junior Style, we believe children’s fashion is more than what they wear—it’s an expression of personality, imagination, and the worlds they create around themselves. We’ve always admired kids who embrace style as part of their individuality, and today we’re excited to present a project that celebrates exactly that.
For this editorial, we joined forces with Coccole Bimbi—winner of the Junior Style Awards 2025 for Best Retailer—to highlight standout pieces from the latest luxury collections. With concept and photography by Aleksandra Ataca, styling by the talented Cesare Morisco, and starring our very own Emma Bobok, Junior Style Awards 2024 winner, this collaboration is a true celebration of creativity, vision, and talent coming together.
FENDI total look
Special project Junior Style x Coccole Bimbi, starring Emma Bobok
Concept, photography: Aleksandra Ataca
Styling: Cesare Morisco
Starring: Emma Bobok
All outfits are from Coccole Bimbi
Left: DOLCE & GABBANA Right: MAISON MARGIELA
Emma Bobok in New York: FW25 Between Street Style and Elegance
We spent one full day living the SoHo lifestyle through Emma’s eyes: babysitting dogs, sipping lattes, eating warm pretzels, practicing the art of hailing a yellow cab, and people-watching like a true New Yorker.
With Aleksandra Ataca’s vision behind the lens, every moment became a story—authentic, stylish, and effortlessly cool. Emma takes center stage on the streets of SoHo, moving seamlessly from the subway to the city’s most iconic neighborhoods, as she showcases FW25 looks that merge creativity, elegance, and a contemporary spirit.
From Burberry’s tailored coats and timeless checks to Versace’s eccentric, logo-driven details, through the essential modernity of MM6 Maison Margiela and the playful whimsy of Marni, each outfit tells a different story. Fendi and Balmain complete the journey with pieces that balance luxury and practicality—pleated skirts, logoed sweatshirts, iconic dresses, and distinctive accessories that elevate everyday wear.
Amid historic facades and the fast-paced rhythm of the subway, Emma embodies a wardrobe that reflects elegance, dynamism, and individuality. Contemporary yet timeless, colorful yet refined—these looks are made for every occasion, redefining what children’s fashion can be in the modern city.
Left: MARNI total look Right: FENDI total look
A Vision for the Future
This special Junior Style x Coccole Bimbi project is more than an editorial—it’s a celebration of the future of children’s fashion. With Aleksandra Ataca’s vision and photography, Cesare Morisco’s refined styling, Coccole Bimbi’s visionary curation, and Emma Bobok’s natural talent and charisma, it embodies everything we stand for at Junior Style: style with meaning, artistry with integrity, and kids who inspire us with the way they carry it all.
To collaborate, support, and celebrate each other is what truly matters. Together we are stronger—and that is exactly what happens when talented people come together.
Left: DOLCE & GABBANA Right: VERSACE
Coccole Bimbi: Redefining Children’s Fashion
A beacon of refined taste in children’s fashion, Coccole Bimbi has become the ultimate destination for families seeking the perfect blend of elegance, innovation, and conscious luxury. With its exquisitely designed flagship store in Italy and a sleek, intuitive e-commerce platform serving families worldwide, Coccole Bimbi offers more than shopping—it offers a lifestyle.
Every detail, from product curation to customer care, reflects a deep understanding of raising children with style and intention. Since its founding in 1989 as a boutique in Puglia, Coccole Bimbi has grown into a visionary force. They’ve championed emerging designers, debuted the world’s first vegan children’s pop-up, and spearheaded inclusive campaigns like the Rainbow Clouds Project. Their universe spans legacy brands and contemporary innovators alike, proving that children’s fashion can be both timeless and forward-thinking.
Far beyond a retailer, Coccole Bimbi is a movement—reshaping children’s fashion by marrying sustainability, inclusivity, and community with impeccable style.
FENDI total look
Emma Bobok: The Best-Dressed Kid Blogger
At the heart of this collaboration is Emma Bobok, a shining star in today’s fashion landscape. Crowned Junior Style Awards 2024 winner, Emma is undoubtedly the best-dressed kid blogger. Her wardrobe is filled with desirable pieces, and her styling is consistently tasteful, appropriate, and inspiring. More than just a fashionable face, Emma embodies the modern spirit of children’s fashion—confident, creative, and effortlessly chic.
Whether she’s dressed in classic tailoring, playful streetwear, or statement pieces from Coccole Bimbi’s curated collections, Emma never misses the mark. She shows us all how kids can embrace fashion as a way to tell their own stories.
Read more about this project and shop the looks at www.coccolebimbi.com
