Thrilljoy Collectibles, co-founded by Brian Mariotti (former Funko CEO) and Dolly Ahluwalia along with industry leaders, Eric Peng Cheng( (Owner of Undefeated/Bait) and MD Young (Owner of MINDstyle) is set to make a major launch at New York Comic Con (NYCC) from October 17 to October 20 at booth #1023. The new company aims to redefine the collector’s market with its innovative, high-quality products inspired by hit series like “Squid Game,” “Blue Eye Samurai,” and “Warrior Nun.”
Thrilljoy will launch with three exciting product lines: PIX! collectibles ($50) that capture iconic moments in pop culture, Mega Pix 12” figures ($150) with magnetic accessories and luxurious packaging, and Thrilljoy Threads, a premium streetwear line starting from ($40). Each line focuses on limited production runs and protective packaging, ensuring the items remain valuable and pristine. The company’s mascot, Bloo, will also be prominently featured.
To kick off their debut, Thrilljoy will host a panel at NYCC on October 17, moderated by their Director of Marketing, Karissa Marston. The panel will feature the founders discussing trends in the collectibles industry and sharing their innovative plans. Thrilljoy’s mission centers on a passion for fandom and community building, promising to transform the collector experience with exceptional quality and genuine connections with lots of giveaways!
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