WildBrain has tapped Erin Morris to fill the newly created role of Vice President of Strategic Franchise and Retail.
In this role, Morris will lead the teams that plan and implement global growth strategies for WildBrain franchises, including Strawberry Shortcake and Teletubbies. She will also lead licensing and commercialization strategies in Latin America and with major U.S. retailers.
“The work our franchise and licensing teams have done over the last few years to drive strong growth and engagement for Strawberry Shortcake and Teletubbies has been remarkable. Erin joining our team marks the next phase of our franchise growth strategy,” says Tim Erickson, Executive Vice President of Peanuts Worldwide and WildBrain Brands. “She is well known across the industry as an experienced licensing and merchandising executive, brand strategist, deal maker, and retail business leader who gets results through forward-thinking strategies. Her rich history in driving consumer products and retail successes for major entertainment companies in territories around the world makes Erin an ideal addition to our team as we look to further accelerate the growth of our franchises worldwide.”
I’ve long admired WildBrain’s portfolio of iconic franchises, especially Strawberry Shortcake and Teletubbies, and I am excited to lead the teams driving the impressive growth of these beloved brands. I believe that, given WildBrain’s extensive capabilities in driving brand engagement and licensing partnerships, the opportunity exists to build on this strong foundation to take the commercialization of these franchises to the next level. I look forward to working with teams across the company to help drive that next phase of global growth.”
Morris has been in the industry for more than 25 years, leading commercial, retail, and franchise strategies for kids and family brands in entertainment, along with retail and consumer products divisions at companies including Disney, DreamWorks, and Twentieth Century Fox.
